Ubud is culture, yes. It's also home to good restaurants, cafes and streets of shops, many selling goods from the region's artisans. There's somewhere to stay for every budget, and no matter what the price you can enjoy lodgings that reflect the local Zeitgeist: artful, creative and serene.
Ubud's popularity continues to grow, adding on the hoopla created by the bestselling Eat, Pray, Love. Tour buses with day trippers can choke the main streets and cause traffic chaos. Fortunately, Ubud adapts and a stroll away from the intersection of Jl Raya Ubud and Monkey Forest Rd, through the nearby verdant rice fields, can quickly make all right with the world.
Spend a few days in Ubud to appreciate it properly. It's one of those places where days can become weeks and weeks become months, as the noticeable expat community demonstrates.